The easiest (or laziest) way of advertising in this corner of the globe is to operate on the basis that local consumers are real-world equivalents of Ferengi route and strongly insinuate that the product being hawked, whatever it may be, is associated with the rapid accumulation of vast wealth.
For the first time, I’m seeing it used to push condensed soup. Frankly, it strikes me as a bit of a stretch. Then again, as a foreign barbarian, I’m not actually the target market.
English-language text on a new cardboard advertising display at the entrance to a nearby ParknShop supermarket reads,
The GOLD LABEL,
TASTE OF GOLD printed in gold on a billowy green satin fabric background, featuring golden spoons, each filled with one of two new pudding-consistency creamy condensed soups, and then photos of corresponding the (as-promised) gold-labelled cans beneath the spoons.
Ladies and gentlemen,
Crab Chowder and
Cream of Assorted Mushroom with Beetroot have hit the shelves.
In our household, we’re infrequent consumers of condensed soup. Last month, however, when both S. and I finally popped our covid cherries, we would have liked to have some good ol’ Campbell’s chicken noodle soup in the pantry. To our mild surprise, we discovered that chicken noodle soup vanished from local store shelves at some point in recent years and had to purchase it online from a small seller who, for all we know, is getting relatives in the USA to buy it retail and ship it over here.