“They Live”, but WeLend

  • August 22, 2018
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Spitting Images The Diary of Lupin Pooter
Loans are anthropomorphized as lovely ladies in shiny knee-high boots and really short cheerleader skirts, who hug borrowers. Nothing weird about that at all.
A Hong Kong company is running a an ad campaign in which a loan is anthropomorphized as a cute woman in shiny knee-high boots and a really short cheerleader skirt, who hugs borrowers.

The fact that an advertisement like this passes raises no eyebrows in Hong Kong tells you quite a bit, and none of it pleasant, about cultural norms around money and affection here.